Category: Ticketing Strategy

Talking About #ticketing-strategy

How Ticketing Service Fees Work: What Event Organizers Need to Know

If you’ve ever wondered why your attendees pay more than the ticket price — or why your revenue doesn’t match your ticket sales — tick...

By Ryan Kintz

Talking About #ticketing-strategy

What Is Direct Ticketing? A Guide for Event Organizers

Direct ticketing means selling tickets directly to your attendees through your own platform — without a third-party marketplace taking a cut, owning...

By Jordan Westlund

Talking About #ticketing-strategy

Community vs Crowd: Building Events People Come Back To

🎯 1. Start With a Clear Identity Communities form around something. Ask yourself: Who is this event for? What do they care about? What brings them ...

By Jordan Westlund

Talking About #ticketing-strategy

Why Independent Organizers Are Switching to Direct Ticketing

The live events industry is changing—and fast. Independent event organizers, promoters, venues, festivals, and community programs are rethinking how...

By Jordan Westlund

Talking About #ticketing-strategy

Why Buying Tickets Online is Safer and Easier Than Ever

Not too long ago, getting tickets to your favorite concert or festival meant waiting in long lines at a box office or hoping you knew someone who coul...

By Amy Kintz

Talking About #ticketing-strategy

How to Turn First-Time Attendees into Loyal Fans

Selling tickets is one thing. Bringing people back year after year—that’s where the magic (and long-term success) happens. The most successful eve...

By Jordan Westlund