Author: Jordan Westlund

Talking About #ticketing-strategy

Community vs Crowd: Building Events People Come Back To

🎯 1. Start With a Clear Identity Communities form around something. Ask yourself: Who is this event for? What do they care about? What brings them ...

By Jordan Westlund

Talking About #event-organizer-spotlights

Afton Event Organizer Spotlight: FloydFest 🎶🌄

Few music festivals capture the magic of community, creativity, and mountain culture quite like FloydFest. Nestled in the scenic Blue Ridge Mountains ...

By Jordan Westlund

Talking About #event-organizer-spotlights

Afton Event Organizer Spotlight: Livingston Roundup Rodeo 🐎🤠

When summer rolls into Montana, there’s one event that locals and visitors alike circle on their calendars every year: the Livingston Roundup Rodeo....

By Jordan Westlund

Talking About #ticketing-strategy

Why Independent Organizers Are Switching to Direct Ticketing

The live events industry is changing—and fast. Independent event organizers, promoters, venues, festivals, and community programs are rethinking how...

By Jordan Westlund

Talking About #ticketing-strategy

How to Turn First-Time Attendees into Loyal Fans

Selling tickets is one thing. Bringing people back year after year—that’s where the magic (and long-term success) happens. The most successful eve...

By Jordan Westlund

Talking About #event-marketing

✅ Event Marketing Checklist: 30 Days Out

Your Essential Timeline to Build Buzz and Sell More Tickets -Event Marketing Checklist: 30 Days Out Whether you’re organizing a music festival, conf...

By Jordan Westlund