Your Essential Timeline to Build Buzz and Sell More Tickets -Event Marketing Checklist: 30 Days Out
Whether you’re organizing a music festival, conference, or community fundraiser, the 30 days before your event are crunch time. This is when awareness should peak, momentum should build, and ticket sales should accelerate. But with so much to manage, how do you make sure nothing slips through the cracks?
Use this 30-day marketing checklist as your roadmap to a successful, sold-out event.
📆 30 Days Before the Event: Final Launch & Early Momentum
1. Launch Final Ticket Tier or Pricing Push
Announce any upcoming price increases or limited-time discounts to encourage urgency.
2. Update Website & Ticketing Pages
Make sure all event details, times, FAQs, and call-to-action buttons are clear and accurate.
3. Announce Special Guests or Schedule Highlights
Unveil a new speaker, performer, or panel to re-engage your audience and gain press attention.
4. Set Up Paid Ads
Run targeted Facebook, Instagram, or Google Ads campaigns. Focus on retargeting users who visited but didn’t buy.
5. Send “One Month Away” Email
Include excitement-building content: “Get Ready,” “What to Expect,” or “Plan Your Day.”
📆 21 Days Out: Build Anticipation & Drive Referrals
6. Activate Brand Ambassadors & Partners
Ask performers, speakers, vendors, and affiliates to share the event on their socials.
7. Launch a Giveaway or Contest
Boost engagement and reach with a prize for sharing the event, tagging friends, or using your hashtag.
8. Drop Countdown Graphics
Share a “3 Weeks to Go” post and begin a countdown on social platforms or your website.
9. Highlight Testimonials or Past Photos
Showcase what made your last event memorable to build trust with new attendees.
10. Start Weekly Reminders
Begin a weekly email countdown — including helpful tips, parking info, or new reveals.
📆 14 Days Out: Shift into Urgency Mode
11. Run “Last Chance” Campaigns
Push final Early Bird deadlines, group discounts, or tier cutoffs.
12. Share Behind-the-Scenes Content
Give a peek at what’s coming together: venue setup, rehearsals, VIP bags, etc.
13. Publish a Blog or Video Preview
Create content showing off vendors, speakers, schedules, or what makes the event special.
14. Optimize Mobile Experience
Ensure your site and ticket checkout are flawless on mobile — last-minute buyers depend on it.
15. Reach Out to Local Media or Calendars
Get on local event roundups, email newsletters, or radio/TV spots for last-minute visibility.
📆 7 Days Out: Push Sales, Prep Logistics
16. Post “1 Week Left” Everywhere
Update social banners, pinned posts, and newsletters with the 7-day countdown.
17. Encourage Group Sales & Final RSVPs
Promote group rates, team invites, or “bring a friend” bonuses.
18. Resend to Non-Openers
Re-engage your email list by resending your most successful campaigns to people who didn’t open them.
19. Create a Social Media Schedule
Plan daily posts for the final 7 days — quotes, throwbacks, reminders, and urgency messaging.
20. Prep Influencers for Final Push
Give them graphics and promo codes to share in the home stretch.
📆 3 Days Out: Hype & Reassure
21. Send “What to Know Before You Go” Email
Include check-in details, parking, maps, what to bring/not to bring, and weather updates.
22. Answer Last-Minute Questions on Social
Check your DMs and comments frequently and respond quickly.
23. Go Live or Post a Video Message
Build hype with a heartfelt or funny video from the team or host.
24. Create a Story Countdown Sticker on Instagram
Let your audience count down with you to the big day.
25. Confirm with Vendors & Staff
Marketing overlaps with ops here—make sure your experience is smooth and share-worthy.
📆 Day Before the Event: Final Prep
26. Post “Tomorrow’s the Day!” Message
Remind your followers where to go and what time to be there.
27. Share Weather & Packing Tips
Help people feel ready and excited—not stressed.
28. Update Ticket Availability
If you’re close to selling out, say so! “Only 22 Tickets Left!” triggers action.
29. Confirm Your Hashtag & Social Tagging
Remind attendees how to share photos and tag you for resharing.
30. Rest — You’re Almost There!
You’ve prepped, you’ve promoted, and you’re ready to go. Get some rest — you’ll need it tomorrow!
🏁 Bonus Tip: After the Event
The party doesn’t stop at the gates. Post recap photos, share thank-yous, and send out post-event surveys to keep the momentum rolling for your next event.
As always if you are looking for a great event to attend you can purchase tickets HERE.
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