Author: Jordan Westlund

Talking About #event-organizers

Afton Event Organizer Spotlight: Livingston Roundup Rodeo 🐎🤠

When summer rolls into Montana, there’s one event that locals and visitors alike circle on their calendars every year: the Livingston Roundup Rodeo....

By Jordan Westlund

Talking About #business

Why Independent Organizers Are Switching to Direct Ticketing

The live events industry is changing—and fast. Independent event organizers, promoters, venues, festivals, and community programs are rethinking how...

By Jordan Westlund

Talking About #event-marketing

How to Turn First-Time Attendees into Loyal Fans

Selling tickets is one thing. Bringing people back year after year—that’s where the magic (and long-term success) happens. The most successful eve...

By Jordan Westlund

Talking About #tips

✅ Event Marketing Checklist: 30 Days Out

Your Essential Timeline to Build Buzz and Sell More Tickets -Event Marketing Checklist: 30 Days Out Whether you’re organizing a music festival, conf...

By Jordan Westlund

Talking About #tips

🧠 The Psychology of Ticket Pricing (And How to Use It)

Selling tickets isn’t just about covering costs — it’s about understanding your audience’s behavior and how they perceive value. By applyi...

By Jordan Westlund

Talking About #tips

The Evolution of Event Ticketing: From Paper to Digital

The way we purchase and use event tickets has changed dramatically over the past few decades. From the traditional paper ticket to the rise of digital...

By Jordan Westlund